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THE “WORLD OF DT”

Driveway to the Divine Teppich atelier

“Artistry in every thread. Capacity for every need”

Whether you need small quantity or more than a lakh for retail distribution, we bring your vision to the loom.

THE COMPANY

Our heritage

For more than 15 years, Divine Teppich has been rooted in the centuries-old tradition of hand-knotted rug making. Over the years, we have brought together time-honoured craftsmanship, thoughtful design and a deep respect for the artisans behind every piece. Their knowledge and techniques continue to be passed from one generation to the next, while each rug is shaped with a sense of individuality and purpose. Every carpet carries a story — of skill, creativity, heritage and the hands that brought it to life, becoming a meaningful part of the space it calls home.

As we look towards the future, our vision is to grow with greater responsibility towards the world around us. We are already making conscious choices in the materials we use and powering our operations with solar-generated energy, while continuously exploring ways to make our processes more sustainable. For us, sustainability is not a destination but an ongoing journey — one where we can honour the craft we have inherited while creating a more thoughtful future for the generations to come.

Divine Teppich factory gate

THE FOUNDER

Vision & leadership

For more than 32 years, Rajeev Jaiswal has dedicated his life to the world of carpets and craftsmanship. What began as a small venture built from determination, hard work and a belief in doing things well has grown into the Divine Teppich of today. He started with very little, learning the industry from the ground up and gradually building his own firm, one relationship, one opportunity and one carpet at a time.

His journey has never been simply about building a business. It has been about understanding the craft, earning the trust of people, and constantly looking for ways to move forward without losing sight of where it all began. His hands-on approach and relentless commitment have shaped the way Divine Teppich works today — with respect for its artisans, attention to detail and an ambition to create work that can stand the test of time.

Today, Rajeev continues to look ahead. After more than three decades in the industry, his vision is not only to preserve the knowledge and craftsmanship that have shaped his journey, but to take the company into its next chapter — embracing new ideas, new markets and new generations while staying connected to the craft at its heart.

From starting small to building something of his own, his story remains at the heart of Divine Teppich — a story of perseverance, purpose and the belief that there is always something more to build.

The founder of Divine Teppich

THE CITY

Culture of weaving

Inspired by the cultural capitals of fine carpet weaving, Divine Teppich draws from cities where dye pits, looms, and bazaars have shaped floor art for centuries. That living heritage — colour, geometry, and devotion to the knot — remains the heartbeat of every piece we create for distinguished interiors worldwide.

Bhadohi, the city of weaving

THE CRAFT

Behind the loom

Our master weavers work in small, dedicated ateliers where each carpet can take months — or even years — to complete. Using hand-spun yarn dyed with natural pigments, they create intricate patterns that are as much art as they are functional floor coverings. The result is a rug of unmatched beauty, durability, and character.

Workshop loom behind the craft
Hand carving a carpet Tufting a carpet Trimming yarn by hand Shuttle on the loom Loop-pile carpet texture

HOW WE WORK?

01 You reach out

A message on WhatsApp, a call, or a brief form. Tell us what you’re looking for — or simply describe the space. We take it from there.

02 We listen and curate

Within a few hours, we’ll send you two or three pieces that fit your brief — hand-selected, not a catalogue. Each choice explained.

03 You decide at your pace

No pressure, no countdown timers. Ask questions, request a room mockup, or talk through sizing. We’re here until you’re certain.

04 Delivered and supported

White-glove delivery across India. Care guidance included. And we remain available long after the piece reaches you.